Development Management and Construction

Full-cycle Development, Repositioning, And Delivery –  From Distressed To Market-ready

We are a London-based, fully integrated development management and construction platform.

We work with lenders to unlock the hidden value in non-performing assets through strategic repositioning, planning gains, and disciplined delivery, all managed under one roof, with total transparency and aligned objectives.

Independent, Clear-sighted Investment, Development And Underwriting Solutions

We offer construction management and underwriting solutions based on deep private equity and institutional investment experience. We have reviewed and analysed hundreds of deals. We have made good, and some less good, investments.

We will give our views with conviction and clarity. We will give you a plan to maximise value – and are prepared to manage our recommendations to a conclusion. In all our dealings, we will act with the utmost discretion, confidentiality and integrity.

 

Completed Projects

Merlyn Court Hotel

Kensington, London

Project details

Summary:   

Redevelopment from an undercapitalised family-run hotel in prime location to a 38-key high-yield lean-luxury hotel

Property Details:   

  • 38 Hotel Rooms
  • GDV: £12 million

Project Highlights:

  • 90 m to Earl’s Court station
  • 1,200 psf+ residential backdrop anchors exit values, yet hospitality zoning preserved
  • Transaction secured off-market at £4.2 million (<£250 k/room ) through long-standing brokerage channel
  • ADR discount to competitive set 35 % – immediate upside through re-positioning

Bushey

Hertfordshire

Project details

Summary:   

Redevelopment from a multi-phase office to 71 residential units delivered across four phases — complex land assembly, heritage constraints, and planning uplift. Successfully navigated complex site assembly, phased delivery, and local authority engagement. Each phase delivered to programme, achieving strong sales absorption and above-marketpricing.

Property details:

  • 71 Units
  • Land Cost: £6.6 million
  • Construction Cost: £6.5 million
  • GDV: £21 million
  • Status: Completed — 50% Sold / 50% Retained & Managed

Project Highlights:   

  • Complex land assembly involving negotiations with 4 separate ownerships
  • Phased execution to accelerate cashflow and de-risk delivery
  • Blend of PD rights and enhanced planning to unlock maximum development potential

Westminster Residences

Westminster, London

Project details

Summary:   

Situated in the heart of Westminster, this landmark redevelopment transformed a prime freehold into high-end serviced apartments.

Property details:

  • 14 Luxury Flats
  • 26,000 Sq Ft
  • Land Cost: 14million ( purchased from Aberdeen Asset Management)
  • Construction Cost: £18 million
  • GDV: £38.5 million
  • JV Partner: GAW Capital
  • Status: Completed 2024 -Sold

Project Highlights:   

  • Secured change-of-use consent and planning gain for high-end serviced apartments
  • Optimised layouts for efficiency and premium positioning within a conservation area
  • Navigated two contractor insolvencies, restructuring delivery without programme loss
  • Managed multiple refinancing rounds with senior and mezzanine lenders to preserve liquidity
  • Delivered full structural refurbishment with new MEP, façade upgrades, and luxury interiors

Spark By Hilton

Luton

Project details

Summary:   

Located at 2-4 Mill Street in Luton, this project involved the transformation of a vacant office building into an 87-key Hilton Spark hotel, positioned to capture demand from Luton’s recovering business and leisure segments, particularly benefitting from proximity to Luton Airport.

Property details:

  • 87 hotel keys
  • Status: Completed

Project Highlights:   

  • Assisted employer with procurement strategy to mitigate market uncertainty and secure critical packages
  • Supported construction management to maintain progress during Covid restrictions
  • Delivered full cost management and contract administration as Employer’s Agent and QS
  • Coordinated Hilton brand compliance in FF&E, MEP, and back-of-house layouts

The Jade Hotel

Kensington, London

Project details

Summary:   

Complete repositioning of a prime Kensington townhouse hotel, optimizing room count and upgrading interiors to four-star standards. Delivered within a live heritage context, with façade retention, structural reconfiguration, and bespoke FF&E. Achieved ADR uplift of c. 25% post-completion, stabilising ahead of underwritten projections, in a resilient, year-round leisure and corporate catchment.

Property details:

  • 34 Hotel Rooms
  • Land Cost: £2 million
  • Construction Cost: £1.5 million
  • GDV: £8.5 million
  • Status: Completed — Retained & Managed

Project Highlights:   

  • Complex planning and heritage component
  • Rear extension, addition of new floor and roof

"Soric assisted USL to refinance an existing loan facility to reduce the cost of the company's debt and source debt for new hotel portfolio owned by our sister company Shelter Suites, enabling the rollout of hotel expansion strategy across Nigeria. Soric are highly efficient, driven and result oriented."

– Urban Shelter Limited-

"The knowledge, contacts and experience that Mark and the Soric team have brought to various projects has led them to become our go-to firm for sale and acquisition of properties; debt and equity sourcing missions, brand selection as well as hotel and resort management and/ asset management."

– Stein Hotels-