Soric International is a specialist brokerage company established in 2007 offering sales and consulting services to clients with interests in the hotel industry. Distinguished by its multidisciplinary, multi-cultural and multi-lingual approach, Soric has an experienced in-house team with a global network of expert contacts and a presence in key geographical areas throughout Europe, the Middle East, the Indian Sub-Continent and the Far East with Africa coming on stream in 2011. Soric International brings together buyers and sellers in a structured environment to ensure successful outcomes for its clients. A strong emphasis on key personal relationships, robust models and procedures, tenacity and integrity provides Soric International’s clients the confidence and security they seek.
Soric International’s performance in hotel brokerage is unparalleled with transactions encompassing large hotels and resorts as well as small independent properties. We have maintained a strong record of performance by matching opportunities in an ever-changing industry with the needs of investors and sellers. Based on our brokerage expertise, Soric International is able to close on 95% of our exclusive listings.
Soric has also delivered and exceeded the demands of its clients when dealing with debt or equity financing. Within the last three years Soric International has completed deals of this nature throughout EMEA including Bucharest, Marbella and Cape Verde. This is in part due to our extensive client base.
Soric International’s headquarters based in London together. With our additional Paris, Milan, Vienna and Dubai offices we are equipped to handle hospitality sector assets effectively across Europe, the Middle East and Indian Subcontinent. This was complemented by the new Praia office opened in 2020.
Soric International devotes only senior brokers and analysts to position and market an asset. Our brokers, who have extensive knowledge of the market, will be able to provide timely responses to investors’ queries and conduct meaningful site inspections with all potential buyers.
In addition, the marketing team liaises with colleagues in other Soric International offices to maximise any expertise or personal contacts they may bring to the project.
Our commitment to our clients is at the centre of what we do. We have built an impressive network of buyers, sellers and investors, making Soric International one of the strongest brokerage firms in the industry. Client satisfaction and integrity are the foundations upon which the company was built and why it will continue to operate successfully in the years ahead. We consistently produce excellent results for our clients as supported by our client references.
Our team is multilingual and multi-disciplinary and our expertise covers luxury, full service, limited service, all suite and boutique properties, as well as destination resorts and multi-property portfolios. Successful brokerage entails careful planning, appropriate timing and excellent communication. To this end we liaise closely with our clients to understand their strategic aims and provide regular updates on prevailing market conditions in order to maximise investors’ returns.